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Several research reports this month showed that the google advertising business is growing much more slipping than facebook. The report announces that the google display business fell by 19 percent in comparison with the third quarter last year until the current year, while the share of facebook advertising expenses in advertising costs increased by 70 percent.
Shorter than google, so all this facebook was able to "clone" the audience of patients who have long bought the product of the advertiser. Crm, then facebook turns out and finds people with the same demographic and social characteristics. Then facebook provides an advertisement for appropriate products for the desktop or mobile devices of such users. > “facebook is encountered against google, because its application can perform marketing programs that google display ads are based on people for its advertisers,” said jordan cohen, marketing director of fluent, advertising and marketing firms. “This gives a chance to the deterministic, dressing target targeting of private individuals, https://pxroproject.net/blog/display-ads-google-sizes/, and even the opportunity to aim at the user audience using the existing registers of their advertisers and information of the 1st side ...”
Cohen said that this approach gives stronger general results for advertisers, which means higher response rates and almost low investments for the purchase of customers.
Of course, google was under pressure last month earlier than a month in the week of pr in new york last month, he announced any product with the name customer match. The client’s match does only the same thing, which is facebook user audience, but with slightly several data sources.
Match match allows the advertiser to download the lists of the email of current customers, and then discovers that the google customers registered that google to see similar demographically. Then google provides advertising to these users in any properties of google, such as youtube, search and gmail, but also for desktop and mobile devices. They should be positioned to normalize a certain impulse of 4 m and also subsequently, ”cohen said. The company does not break up indicators of advertising revenues, but it reports on general advertising sales. The revenue for the third quarter of last year amounted to 16.8 billion dollars. The united states, which is currently 13 percent more than in the same period last year, is also 5 percent more than in another quarter of this year.
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